Comparison
Fresha alternative without commission — your brand, your cash flow
Fresha is aggressive globally and heavily funded (KKR-backed, $80M Series C). But "free + 20% commission" only looks cheap at first — it gets more expensive than any flat fee as you scale. Plus: marketplace lock-in and Fresha branding are brand-building brakes.
EazyBooking is a flat €59 fee, your own brand from day one, direct cash flow via Stripe Connect, DACH compliance.
No credit card · Cancel anytime · GDPR-compliant
In short: when does what fit?
Fresha is better when …
- You're at the very beginning (marketplace visibility for first-time customer acquisition)
- You need POS hardware integration (Fresha has its own devices)
- You want AI Concierge for phone handling (Fresha feature, EazyBooking has no equivalent)
- You don't want to build your own marketing engine
EazyBooking is better when …
- You have a growing repeat-customer base (commission gets more expensive than the flat fee at ~30 bookings/month)
- You want to build your own brand (your domain from day one, no Fresha branding)
- You want to keep customer data and email access for re-engagement
- You want direct cash flow via Stripe instead of marketplace-wallet delay
- DACH compliance + EU Frankfurt servers are mission-critical
Feature comparison
EazyBooking vs Fresha in detail
Where we're equal, where we're better, where the competitor stays strong. Honest — if something looks off, drop us an email.
- ✓ Flat €59/month net"Free" + commission on marketplace bookings
Pricing model
Fresha advertises "free for salons" — but 20% commission on marketplace bookings plus a 2.5% + €0.25 payment fee. At €60 per booking that's ~€12.25 cost per sale = €612 platform cost at just 50 bookings/month.
Pricing model
Fresha advertises "free for salons" — but 20% commission on marketplace bookings plus a 2.5% + €0.25 payment fee. At €60 per booking that's ~€12.25 cost per sale = €612 platform cost at just 50 bookings/month.
- EazyBooking
- ✓ Flat €59/month net
- Fresha
- "Free" + commission on marketplace bookings
- Your own marketing + SEO + ads✓ 1M+ monthly downloads (strong app reach)
Marketplace visibility
The Fresha marketplace is one of the strongest beauty marketplaces globally in 2026. If you're just starting out, you benefit — but as repeat customers grow, commission gets expensive.
Marketplace visibility
The Fresha marketplace is one of the strongest beauty marketplaces globally in 2026. If you're just starting out, you benefit — but as repeat customers grow, commission gets expensive.
- EazyBooking
- Your own marketing + SEO + ads
- Fresha
- ✓ 1M+ monthly downloads (strong app reach)
- ✓ Full GDPR ownership, direct email accessMarketplace lock-in (customer profiles at Fresha)
Customer data ownership
Customer data ownership
- EazyBooking
- ✓ Full GDPR ownership, direct email access
- Fresha
- Marketplace lock-in (customer profiles at Fresha)
- ✓ Included from day oneFresha subdomain (book.fresha.com/your-salon)
Own domain (book.your-salon.com)
Own domain (book.your-salon.com)
- EazyBooking
- ✓ Included from day one
- Fresha
- Fresha subdomain (book.fresha.com/your-salon)
- ✓ Your logo, your colors, your domainFresha branding prominent (visible in header + footer)
Brand on the booking page
Brand on the booking page
- EazyBooking
- ✓ Your logo, your colors, your domain
- Fresha
- Fresha branding prominent (visible in header + footer)
The best alternatives in 2026
The best Fresha alternatives at a glance
Looking for an alternative to Fresha? Here are the most honest options for 2026 — briefly explained, with a clear note on who each one fits. Our recommendation is at the top, followed by fair options you can compare for yourself.
EazyBooking
Our recommendationFlat price, not commissionYour own booking page on your domain, 0% commission on every booking, a fixed price (€59/month including 5 staff members). Every appointment lands as an invite straight in your Apple or Google Calendar. Servers in Germany, personal setup by the founder. The strongest choice once you have recurring regulars.
Start your 14-day free trialTreatwell
Marketplace reachA large beauty marketplace with its own consumer app — potentially brings in walk-in customers, but in return charges 35% commission on every first booking. Makes sense if new-customer reach matters more to you than margin and your own brand. (It's now part of Fresha.)
Planity
Salon with POSEstablished salon software (from €69) with a calendar, marketplace and integrated POS/fiscal module. A good choice for larger salons that want an all-in-one solution with a point of sale — less lean in return, and likewise built around marketplace logic.
Shore
Marketing & CRMBroad SaaS for appointments + customer management + marketing/newsletters (from roughly €59). Strong if you need a lot of CRM and marketing functionality — no commission, but also no native Apple Calendar invite.
Avana / Damin
Budget entryLean, commission-free booking tools at a small flat price (from roughly €15). A good budget entry for solo operators — but rather limited with several staff members and when you want hands-on local setup service and a calendar invite.
Setmore
Free to startA free entry point for simple online appointments, English-first. Fine to get started — but the useful extras (two-way sync, SMS) sit behind the paid plan and cost extra per staff member.
What sets EazyBooking apart
Four concrete differences that matter
Flat fee gets cheaper than commission fast
Fresha "free + 20% commission" sounds tempting at first. But at 50 bookings × €60 that's €600+ per month to Fresha. With EazyBooking, €59. The flat fee wins from ~30 bookings/month and gets relatively cheaper with every step you scale.
Your brand instead of Fresha branding
Fresha booking pages have Fresha branding in the header + footer. Customers think: "I'm booking via Fresha." With EazyBooking everything runs on book.your-salon.com with your logo — customers think: "I'm booking directly with you." Brand trust only builds with your own identity.
Cash flow direct, not marketplace wallet
Fresha pools customer payments in the Fresha wallet and pays out 2–3 days later. With EazyBooking the money lands via Stripe Connect IMMEDIATELY in your Stripe account. At €4,000 weekly revenue, a 3-day payout lag is already a €1,000+ cash-flow swing.
DACH compliance, not global-first
Fresha is UK-headquartered and globally oriented — DACH-specific compliance (Frankfurt servers, German DPA, German invoicing for PV/PKV reimbursements) isn't their core. EazyBooking is DACH-first from day one.
SWITCHING MADE EASY
Switch from Fresha to EazyBooking in a few steps
Leaving Fresha? Our step-by-step guide shows how to move over without losing data — and what to watch out for.
Frequently asked questions
Switching from Fresha — what you need to know
Is Fresha really free?
For the subscription itself, yes — no monthly flat fee. But Fresha makes money on marketplace commission (typically 20% on marketplace bookings) plus payment fees (2.5% + €0.25). On a marketplace booking of €60 you pay ~€12.25 to Fresha. Direct bookings (without marketplace match) are free of charge — but have less discoverability.
Is switching from Fresha to EazyBooking worth it?
Purely financially, from ~30 bookings/month. At 30 marketplace bookings × €60 you pay ~€367 to Fresha. EazyBooking €59. Plus: marketplace booking customers often go to the cheapest provider; direct booking customers have higher LTV. Migration realistic in 2–4 hours.
Will I lose Fresha marketplace customers when I switch?
Customer profiles stay with Fresha. But you keep your email list and all contact data you captured yourself. With an announcement campaign ("From the 15th we'll only book via our own page") you typically win back 60–75% of your regulars.
Can I run Fresha + EazyBooking in parallel?
Yes, that's the recommended migration path. Fresha keeps marketplace acquisition, EazyBooking runs as your main booking page. After 2–3 months you'll see which channel converts better and decide per customer segment.
What about Fresha AI Concierge?
Fresha shipped an AI layer in 2026 for phone handling + smart messaging. EazyBooking doesn't have an AI story today — but native Smart Recall (28-day reminder) and automated aftercare emails in the base plan at no upcharge.
Which marketplace is better — Fresha or Treatwell?
Depends on the region. Treatwell is more established in DACH beauty, Fresha is stronger globally. Fresha has the AI feature edge, Treatwell better local DACH marketing. If you want either, test both for 1–2 months, then decide by conversion.
What does EazyBooking really cost per month?
€59/month net. 5 staff included. No per-booking commission. No setup fees. No hidden costs. Annual billing gets 17% off (€590/year, 2 months free). Compared to €367–800+/month Fresha commission at moderate volume, it's ROI-positive from month one.
Try free for 14 days
No credit card, no minimum commitment. Right after signup you get a pre-configured booking page with sample services and working opening hours — not after 30 minutes of setup, but in 60 seconds.
Got a referral code? Add it at signup for 50% off your first month.