Leaving Fresha: Migrating to Your Own Booking Page in 5 Steps

In short: Fresha markets itself as "free for salons" — but it earns its money on commission for marketplace bookings (typically ~20%) plus payment fees. If your loyal client base is growing, that quickly adds up to more than any flat fee. Switching to your own commission-free booking page takes half a working day and puts you back in control of your data.

Fresha plays aggressively on a global scale (KKR-backed, an AI Concierge, 1M+ app downloads) and its marketplace is a strong channel for winning first-time clients. But for your regulars, you pay commission on every single marketplace booking — even though that client already knows you. That's exactly where switching pays off.

You'll find the full cost comparison in the Fresha alternative comparison — this article is about the practical how of making the move.

Do the math first: is switching worth it?

Bookings/month	Avg. price	Fresha ~20% commission	EazyBooking flat fee
30	€60	~€360	€59
50	€60	~€600	€59
100	€60	~€1,200	€59

Rule of thumb: From around 25–30 bookings a month, a flat fee is significantly cheaper. Important: Fresha commission mainly applies to marketplace-sourced bookings — direct bookings cost less, but they don't get the same discoverability boost.

The 5 steps of the migration

Step 1: Build your own booking page (Day 1, ~1 hour)

Start the EazyBooking trial (14 days free), set up your services with descriptions, durations and prices, define opening hours and team members, and connect your own domain (book.your-studio.com) — SSL is automatic. Fresha keeps running as usual in the meantime.

Step 2: Request your client data from Fresha (Day 1, ~30 min)

Under GDPR, Fresha is obligated to hand over your client data (Art. 20). Submit the export request through Fresha support. You'll receive the contact details and booking history of your existing clients.

Marketplace catch: Fresha's internal profiles and reviews stay with Fresha. But your contact data is yours by right.

Step 3: Build your own email list (in parallel, important)

If the export limits the contact data: from now on, actively capture the email address at every visit ("for your confirmation and reminder"). This list belongs to you — it's your most valuable asset when you switch.

Step 4: Invite your regulars directly (Day 2–3)

"From now on you can book with us directly — no detour: book.your-studio.com. We'd love to look after you directly."

Optionally add a small incentive (e.g. "5% off your first direct booking").

Step 5: Wind Fresha down instead of cutting it off cold

• Phase 1 (Month 1–2): Run both in parallel. Move regulars to your own page, keep Fresha for new clients.
• Phase 2 (Month 3): Review — how much commission is still coming in?
• Phase 3: Cancel Fresha, or keep it purely as an acquisition channel.

The real win: data control + cash flow

With the marketplace model you don't just lose commission, you also lose:

• Data control: no direct channel for recall, birthday campaigns, or come-back reminders
• Cash flow: Fresha pays out customer payments on a delay; with EazyBooking the money lands directly in your account via Stripe Connect

With EazyBooking, Smart Recall is built in — clients get reminded automatically, commission-free.

Frequently asked questions (FAQ)

Will I lose my Fresha reviews?

The internal Fresha reviews stay there. After switching, focus on Google reviews — more visible in local search, and they belong to you.

What if Fresha doesn't give me the contact data in full?

You have a GDPR right to it (Art. 20). If the export is restricted, your own list (Step 3) matters all the more — within a few weeks you'll have captured your active regulars yourself.

Should I cancel Fresha entirely?

Not necessarily. The marketplace brings genuine new-client traffic. Many studios keep Fresha purely as an acquisition channel and move their regulars onto their own commission-free page.

How much can I realistically save?

With 50 marketplace bookings a month at €60 and ~20% commission: ~€600 with Fresha vs. €59 flat fee = ~€540/month saved.

Does switching work from Treatwell too?

Yes, the approach is identical — see Leaving Treatwell.

Next steps

• → Try EazyBooking free for 14 days (alongside Fresha)
• → Fresha vs. EazyBooking cost comparison
• → Leaving Treatwell — same migration

Leaving Fresha doesn't mean giving up on new clients — it means looking after your regulars yourself, commission-free and with full control of your data.