EazyBooking
LoginStart free

Comparison

Phorest alternative from DACH — leaner, German, more affordable

Phorest is the UK market leader with ~9,000 salons (mostly UK/IE/US/AU). Full POS, marketing suite, advanced reports — priced accordingly (€120-230/month) and complex. If you operate in DACH and don't need a POS suite, you pay for features that stay unused.

EazyBooking is booking-only, DACH-first, from €59/month — focused on what you actually need.

Direct comparison14-day free trial

No credit card · Cancel anytime · GDPR-compliant

In short: when does what fit?

Phorest is better when …

  • You run a multi-location salon with complex reporting needs
  • You want POS + booking + marketing + store under one roof
  • You're an international salon chain (UK/IE/US)
  • Marketing automation (Phorest Boost) is strategically important for re-engagement

EazyBooking is better when …

  • You need the DACH market and a German-speaking UI
  • You want to save €70-170/month for comparable booking features
  • You already have a POS (SumUp, Lightspeed, Square) and don't need a duplicate
  • You need Apple calendar sync for your stylists
  • You want to stay booking-focused without all-in-one bloat

Feature comparison

EazyBooking vs Phorest in detail

Where we're equal, where we're better, where the competitor stays strong. Honest — if something looks off, drop us an email.

1
EazyBooking ahead
21
Tied
2
Phorest ahead

  • Entry price

    Phorest plans: ~$129 Lite, ~$199 Standard, ~$249 Premium. EazyBooking €59 — up to €70-170/month cheaper for comparable booking features.

    EazyBooking
    ✓ €59/month net (5 staff included)
    Phorest
    €120-230/month (plan-dependent)

  • UI + support language

    Phorest's UI is built in English. German translations are inconsistent in places. Support is primarily EN, UK/IRL business hours.

    EazyBooking
    ✓ German (native speakers) + 6 more locales
    Phorest
    English-first, limited DACH support

  • Focus

    Phorest is all-in-one. If you already have a POS (e.g. SumUp, Lightspeed) or run your own marketing, you pay twice for overlapping features.

    EazyBooking
    ✓ Booking-only, lean
    Phorest
    Booking + POS + marketing + reports + store

  • Server location + GDPR compliance

    EazyBooking
    ✓ Frankfurt, DPA on request
    Phorest
    Dublin (IRL/EU), GDPR-compliant

  • Multi-staff with individual hours

    EazyBooking
    ✓ 5 included in the base plan
    Phorest
    Tier-dependent — smallest tier covers 1-3 staff

The best alternatives in 2026

The best Phorest alternatives at a glance

Looking for an alternative to Phorest? Here are the most honest options for 2026 — briefly explained, with a clear note on who each one fits. Our recommendation is at the top, followed by fair options you can compare for yourself.

  1. EazyBooking

    Our recommendationAffordable, not enterprise

    Lean and affordable instead of a pricey enterprise suite: your own booking page on your domain, 0% commission, a fixed price of €59/month including 5 staff members — with no quote-based pricing and no drawn-out onboarding. Every appointment lands as a native invite in your Apple or Google Calendar, servers in Germany, personal setup by the founder. The strongest choice for small studios that don't want an enterprise system.

    Start your 14-day free trial

  2. Phorest

    Larger salon chains

    Premium salon management for multiple locations and chains, with extensive marketing, loyalty programs, reporting and its own branded app. Very powerful — but at enterprise price levels (usually three digits a month, quote-based) and clearly overkill for a single studio.

  3. Shore

    Marketing & CRM

    Broad all-in-one SaaS for appointments, customer management, marketing and POS (from roughly €130/month plus fiscal module and payment fees). A good, somewhat cheaper alternative to Phorest with strong CRM functionality — commission-free, but with no native Apple Calendar invite.

  4. Planity

    Salon with POS

    Established salon software with a calendar (from €69) and a complete package including POS/fiscal module (from €99) plus its own marketplace. A solid all-in-one solution for mid-sized salons — cheaper than Phorest, but with marketplace logic rather than a purely owned brand.

  5. Treatwell

    Marketplace reach

    A beauty marketplace with its own consumer app that can bring in new walk-in customers — in return, around 35% commission on every first booking made through the platform. Makes sense for new-customer reach; less suitable if you want to keep your margin and your own customer relationship.

  6. studiolution

    Cheap all-in-one

    Lean German salon software with appointments, POS and card payments at a low flat price. A good commission-free entry point for salons that need a point of sale but don't want a pricey premium system like Phorest — focused on salon and POS management, with no native calendar invite.

What sets EazyBooking apart

Four concrete differences that matter

€70-170/month cheaper for comparable booking features

Phorest starts at ~€120 (Lite), Standard ~€170, Premium ~€230. EazyBooking is €59. Over a year you save €700-2,000 — for comparable booking features. If you don't need POS + store, Phorest is an expensive feature stack.

DACH-first instead of UK/IRL-first

Phorest is headquartered in the UK/IRL, with DACH as a secondary market. The UI is built for English, support runs on UK business hours. EazyBooking is DACH-first from day one — native UI, Frankfurt servers, German-language support.

Apple calendar fully integrated

Phorest's Apple calendar sync is limited (often just ICS subscribe). EazyBooking offers native two-way sync with Apple, Google and Outlook — appointments hit your stylists' iPhones instantly, and private events automatically block booking slots.

Booking-focused without POS bloat

Phorest wants to be your entire salon IT — POS, marketing, store, reports. If you already have a till or want booking as a standalone, you pay for unused features. EazyBooking is booking-only, lean, and slots into your existing tool stack.

Frequently asked questions

Switching from Phorest — what you need to know

Is it worth switching from Phorest to EazyBooking?

If you mainly use Phorest for booking: yes, clearly. On Phorest Lite (~€120) you save €60/month = €720/year. On Standard (~€170) you save around €1,300/year. If you actively use Phorest's POS + marketing suite, switching only pays off when you redistribute those features (separate till, Mailchimp/Brevo for email).

Can I export customer data from Phorest?

Yes. Phorest provides a GDPR export (legally required) — a CSV with all customer data and appointment history. EazyBooking imports that via CSV. A realistic migration takes 2-4 hours including service setup.

What if I use Phorest's POS features?

EazyBooking is booking-only. For POS we recommend SumUp Solo (~€30/month) or Lightspeed Retail. Combined with EazyBooking at €59 you're still at €89-129/month — cheaper than Phorest Standard/Premium, and you get specialised tools instead of an all-in-one compromise.

Does EazyBooking offer a marketing suite?

Not at the depth of Phorest Boost. EazyBooking ships Smart Recall (automatic reminder emails 28 days after an appointment), email templates and a customer database. For complex marketing automation we recommend Brevo (formerly Sendinblue, from €19/month) or Mailchimp alongside.

How quickly can I switch?

EazyBooking setup takes 30 minutes: services, opening hours, staff, custom domain. Data migration from Phorest takes 1-2 hours via CSV. A complete switchover is realistic in half a working day.

How does Apple calendar work with EazyBooking?

Native CalDAV integration — an appointment created in the EazyBooking admin lands instantly on your stylists' iPhones, and a private event on the iPhone automatically blocks the matching booking slot online. Two-way, no ICS-subscribe delay. Plus Google Calendar API + Microsoft Graph for Outlook — all three.

What if I run salons internationally (UK, US)?

EazyBooking is DACH-focused. For pure UK/US salons Phorest is more established. If you're DACH-HQ with a small UK/US offshoot, you can still use EazyBooking — the EN locale covers international customers, but we don't run marketing pushes outside DACH right now.

Try free for 14 days

No credit card, no minimum commitment. Right after signup you get a pre-configured booking page with sample services and working opening hours — not after 30 minutes of setup, but in 60 seconds.

Get started

Got a referral code? Add it at signup for 50% off your first month.