Leaving Treatwell: Migrating to Your Own Booking Page in 5 Steps

In short: If you run more than ~10 bookings a week through Treatwell, at 10–20% commission you quickly pay more than any flat rate costs. Switching to your own booking page takes half a working day, gets your client data back, and turns running commission into a fixed monthly price. The key: build your own page first, then invite your regulars directly.

The Treatwell marketplace is genuinely strong for acquiring new clients — 500,000+ daily searches. But for your regulars you pay commission on every booking, even though the client has known you for ages. That's exactly where the switch comes in: keep the marketplace for new clients (optional), move your regulars to your own, commission-free page.

You'll find the full cost comparison in the Treatwell alternative comparison — here it's about the concrete migration.

Do the math first: is the switch worth it for you?

Bookings/month	Avg. price	Treatwell 15% commission	EazyBooking flat rate
30	€60	~€270	€59
50	€60	~€450	€59
100	€60	~€900	€59

Rule of thumb: from ~10 bookings a week, the flat rate is cheaper. At 50 bookings/month you save almost €400 — every month.

The 5 steps of the migration

Step 1: Build your own booking page (Day 1, ~1 hour)

Start the EazyBooking trial (14 days free), add services with description/duration/price, set opening hours and team members. Connect your own domain (book.your-studio.com) — SSL automatic. Treatwell keeps running normally in the meantime.

Step 2: Request your client data from Treatwell (Day 1, ~30 min)

Under GDPR, Treatwell is obliged to hand over your client data (Art. 20). Make the export request through Treatwell Connect support. Important: this is the crux of the marketplace model — the profiles "belong" to Treatwell, but your contact data is yours.

Realistically: you'll get the name + contact details of your existing clients. The Treatwell-internal profiles/reviews stay with Treatwell.

Step 3: Build your own email list (in parallel, important!)

If the Treatwell export limits contact data: start actively collecting the email address at every studio visit from now on ("For your appointment confirmation and reminder"). That way you build your own list that belongs to no one but you. This list is your most valuable asset in the switch.

Step 4: Invite your regulars directly (Day 2–3)

Send an announcement to all your contacts:

"From now on you book your appointments directly with us — faster, with no detour: book.your-studio.com. We look forward to taking care of you directly."

Add a small incentive if you like (e.g. "5% off your first direct booking"). That speeds up the switch.

Step 5: Reduce Treatwell rather than cutting it off immediately (Day 3+)

You don't have to cancel Treatwell right away. Recommended transition strategy:

• Phase 1 (months 1–2): both in parallel. Regulars on your own page, Treatwell for new clients.
• Phase 2 (month 3): evaluate — how many book directly? How much commission is still accruing?
• Phase 3: cancel Treatwell entirely, or keep it as a pure acquisition channel with a mini budget.

The most important point: winning back data ownership

With the marketplace model, your biggest hidden loss isn't the commission — it's the lack of data ownership. You can't contact your clients directly, can't run re-engagement, no birthday campaign, no come-back reminder. After switching to your own page, you own:

• email addresses for recall + marketing
• booking history per client
• a direct channel with no platform middleman

With EazyBooking, Smart Recall is native — clients are reminded automatically, without you paying commission for the rebooking.

Frequently Asked Questions (FAQ)

Will I lose my Treatwell reviews?

The Treatwell-internal reviews stay there. After the switch, rely on Google reviews — they're more visible in local search and belong to you. Actively ask satisfied clients for a Google review.

What if Treatwell won't give me the contact data?

You have a GDPR right to your data. If the export is limited, step 3 (building your own list from now on) becomes all the more important. Within a few weeks you'll have captured your active regulars yourself.

Should I cancel Treatwell entirely?

Not necessarily right away. The marketplace brings real new-client traffic. Many studios keep Treatwell as a pure acquisition channel and move their regulars onto the commission-free page of their own. After 2–3 months you'll see whether Treatwell still pays off.

How much do I realistically save?

At 50 bookings/month at €60 and 15% commission: €450 Treatwell vs. €59 flat rate = **€390/month saved**. As volume grows, the saving rises further.

How long does the switch take?

Half a working day of active work, spread over 2–3 days. The transition phase (in parallel) can comfortably last 1–2 months — no rush.

Does the switch also work for Fresha?

Yes, exactly the same approach — Fresha is also a commission marketplace. See also our Fresha alternative comparison.

Next steps

• → Try EazyBooking free for 14 days (in parallel with Treatwell)
• → Treatwell vs. EazyBooking cost comparison
• → 5 strategies against no-shows

Leaving Treatwell doesn't mean giving up on new clients — it means taking care of your regulars yourself, commission-free and with full data ownership. The migration is done in half a working day.